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New Year’s Recap Part 2: 19 Direct Marketing, Call-Center and Social Media...
Presenting 12 more direct mail, direct marketing and call center tips to help your business optimize profits this year. Direct mail marketing and analysis, call centers, e-commerce websites, and...
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Guest Post: Digital and Direct Marketing Hiring Plans Show Strong Rebound
What recession? Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report...
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An Important Announcement to ALL Environmentalists & Direct Mail Haters (no...
“No trees were killed in the sending of this email. However, a whole bunch of electrons were terribly inconvenienced.” The above is the email signature of a friend of mine. While meant to be...
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Why Direct Marketers Hate Beer Commercials and Branding
But usually I love the Super Bowl. Actually, I should say that I usually love the Super Bowl's commercials. They’re usually clever, funny and make my annual trip to my friend's Super Bowl party much...
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Winter Weather Affecting USPS Facilities and Direct Mail Delivery
From my friend Eric Schmidt at Quebecor/WorldColor... Winter Weather Affecting USPS Facilities and Delivery February 8, 2010 Worldcolor Logistics NEWS FLASH - Issue #264 Significant snowstorms across...
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My prescription to heal the US Postal Service in 8 easy steps. (all direct...
If John Potter and the post office want to get out of this mess, they need to take s few steps. Now I’m not naive enough to assume that my prescriptions to heal the USPS are alone a cure, but hey,...
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Attention Marketers: Watch this episode of Undercover Boss now
This Sunday's episode of Undercover Boss, focused on GSI Commerce and it's CEO Michael Rubin. It's all about direct marketing, customer service, call center training and shipping and fulfillment. Lots...
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Learn how to give to get, or… Don’t be stingy, give up the product!
Social media has indelibly changed the way we market and brand our companies forever. To compete in the social “mediasphere” (and in general), companies must give to get (G2G). My definition of G2G is...
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Guest post: The Direct Marketing Hiring Report shows an uptick in hiring and...
Owatonna, MN, April 7, 2010 — Digital and direct marketing job seekers can expect a spring thaw in layoffs and hiring freezes, according to the latest quarterly employment report by Bernhart Associates...
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Choose the right design team for your direct mail creative (a primer)
When clients come to me with questions about starting a catalog and/or direct mail program, invariably the subject of creative development comes up. This is the question: Should it be handled by their...
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Use these tips to connect the dots of your customer touchpoints, Part 1
Direct and multichannel marketers encounter moments of truth that make or break their sales and marketing effectiveness multiple times each day. How they interact with customers, prospects —...
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Your Call Center is Bleeding! – Connecting the Dots of Your Customer...
In part one of this series on customer touchpoints, I defined touchpoints as all the points of contact between your company and its prospects and customers. In part two, I look at one of the two main...
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What Multichannel, Direct and Ecommerce Marketers Can Learn From the Way...
This week I want to tell you a story, and pay tribute to a local businessperson who recently passed away. So Why Am I Telling You This? Think about your company: Do you know your customers by name, or...
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How These Call Center Training Techniques Can Increase Your Call-Center...
As direct marketers, we spend a great deal of time and money developing programs to make the phone ring. But it’s the call-center agents that truly make the cash register sing. Therefore, I spend a...
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Guest Post: Debunking the Myth of Trees vs. Direct Mail
OK, direct mail has an environmental impact. Almost everyone still receives and sends mail, creating a footprint for sure. But what's myth and what's reality? In 2007, there were 212 billion pieces of...
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7 ways to make the Inc. Magazine 500 Fastest Growing Companies list in a down...
I’m not really big on self-promotion or self-congratulations — especially here in my column. However, I'm quite pleased to “admit” that one of the companies I work for has made Inc. magazine's fastest...
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From Politico and SEN. SUSAN COLLINS: Rate hikes won’t help Postal Service!
if you are in the direct mail business, or you ship packages via the USPS (also known as The US Postal Service), read this article now from Senator Susan Collins and as published on Politico. Click...
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FAIL: As an online marketer I applaud the US Postal Service for it’s Exigent...
Dear Mr. Postmaster General and the honorable members of the Postal Regulatory Commission, As an online marketer, I want to thank you. I cannot wait until you raise postage rates come January. Now some...
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The Postal Rate Commission (PRC) Denies Exigent Postage Rate Increase … Big...
Recently, The Postal Rate Commission denied the US Postal Service an exigent postage increase. So, OK, now what? So, Direct marketers aren't getting slammed with another 5 percent-plus postage rate...
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The Direct Mail Myth Busting Continues.“preferential attitudes on...
My good friend and fellow direct marketer Evelyn Milardo posted this on Linkedin. Some great and surprising stats about direct mail vs online here: Young adults strongly prefer Offline to Online...
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